A project to create cancer awareness for gamers using snapchat lenses. This was a bit outside of my ordinary scope, using AR to try a new medium.
AR / Headraft / mobile / UX / UI
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The job of an AR UX/UI designer
While working at Headraft, I learned much about the ins and outs of new-age advertisement.
While mainly focusing on AR, we also created experiences for younger audiences, such as a roblox experience. I've picked out 3 projects, to give you a bit of an overview.
Techniker Krankenkasse
Briefing
When working at an agency, the briefing and understanding of the briefing is essential to bring the customer what they need.
In this case, the briefing was in German, and had mood points. That made it possible to expand on the universe they wanted to create.
During the process, many things changed in the briefing, as we quickly iterated on multiple ideas.
Storyboarding & development
With just a briefing, you need a lot of clarification, so we started out with research.
Questions about colors, how to showcase the speech bubbles and which kinda of gaming equipment would be speaking to most of the customer group where just questions along the way.
That meant that there was a lot of work in regards to how to scan the user, what the users wanted etc. And many storyboards and ideas was created until we were sure that the lens was good and understandable for the user. Shown here are just some examples of the lens
Result - to be shown
Unfortunately, this lens is not public yet, but will be in the future.
